Epson needed a global brand to help unify their B2B business. Working together with Court Avenue, I led the team to craft a brand that could be adopted for any line of business. In our explorations, we realized at the core of Epson lies a unifying shape: a circle. Epson originating and based in Japan, the circle is familiar to their company and nods to it's legacy. Inks, lenses, arcs of robotic motion, microdevices. They all had patterns and shapes that resembled circles. The Engineered Precision of Epson's products easily translated into a unified brand.
